Fulfilment

	Fulfilment
Issue # 18: How to get onto the virtual map	27 February 2008

Hi [Firstname]

There's a hype around an alleged international version of Monopoly where, instead of streets that you buy and develop with houses and hotels, cities around the world will be up for capitalistic trading and development. But which cities will have the honour of being included in the game? Here's what all the excitement is about: anyone in the world can visit a site to cast their vote and, with enough votes, your city will be named in the new version. Cape Town and Joburg need your vote! Visit http://www.monopolyworldvote.com/en_ZA/world# to participate.

If that got you excited, then you'll probably also appreciate the importance and variety of lead generating techniques online. Running a successful business or practice today has, over the long term, as much to do with how you market your business as it does with how good your product or service is.

So in this issue of Fulfilment, we give attention to how you get onto the virtual map via the array of online marketing methods. Rochelle gives us a brief 'how-to' for e-branding yourself on the Internet; Stephen gives valuable in-depth tips for entrepreneurs on working with web developers and web sites, while Corné rounds out our content for this month with a review of Edward de Bono's How to have a Beautiful Mind.

And in the growing area of online newsletters, don't forget the need to stand out from the burgeoning overload in your readers' inboxes. Click our poll below and let us know what your capacity is for email newsletters and view the results to see what others cope with!

Until March, when we cover the topic of resilience - how to bounce back from personal adversity and how your business can weather the current economic slow down, I wish you all the best.

Quick Poll

PS: We haven't yet figured out the 'undocumented' formatting features in MS Office 2007. If you can't see the button above, click here to participate in our poll.

a commercial feature:

Launch your practice!

- How to succesfully get your new or existing professional practice on the map, running smoothly and growing steadily

You're qualified, you're a professional and you're passionate about your contribution to the world. Even so, we all face generic and industry-specific challenges: how to find appropriate clients, how to establish a market presence? And even more, how to work efficiently, earn a satisfactory income and define and succeed in long-term objectives?

To help you succeed in your practice, join Brent Combrink and Michelle Clarke in Johannesburg (April 16-18) or in Cape Town (May 28-30) when they bring to you the tried and tested (and fully endorsed by COMENSA) Launch Your Practice!

"In addition to stirring my creative energies, it was exciting to explore and hone into area where I could channel my business. This workshop provided me with a sound background in what running and expanding a successful practice entails."

- Guilomar Holme, Johannesburg

Launch Your Practice! is a comprehensive 3-day workshop that peels away the mystery of how to kick-start, run and grow a professional practice. It delivers a wealth of proven ideas, strategies and techniques drawn from Brent and Michelle's personal and professional experience in supporting hundreds of clients achieve their own success in business.

To book your place, contact Brent (082 425 2708) or Michelle (072 391 9912), or visit www.motivcoach.co.za

How to eBrand Yourself to get onto the Internet Map

By Rochelle Harwin

We expect to see power shift further from retailers to the customer as interest rates squeeze our budgets, while the wide variety of choices still remain. We are left with reduced disposable income but expect to buy the same quality product or service we've become accustomed to, leading to greater affordability. With the vast array of products available, transparency becomes more important in helping us make informed decisions.

An Entrepreneur's Guide to Websites: Contract a winning team

by Stephen Tredrea

Approaching a website company to commission a site which includes a home page, some product information and a contact page is like asking a car salesperson for a car with an engine.

Savvy entrepreneurs are informed, know what questions to ask and don't take delivery of a jalopy that ends up being a complete waste of money. This series of guiding points advises non-technical business owners who want an online presence on how to get a website that contributes to the success of their business.

Book Review: How to have a Beautiful Mind

By Corné MacKenzie

How to have a Beautiful Mind by Edward de Bono can enhance your communication. Learn to make quality contact with the people that matter: your customers, suppliers, employees and anyone else you consider key to your business. Quality interactions translate to better understanding of the needs of those to whom you wish to cater. This loops into better communication of your unique offering in creating your online brand.